EY Perks

Earn Rewards Every Time You Shop

Join our rewards program and enjoy exclusive perks, points, savings, and special member-only offers created for our loyal customers.

Member exclusive perks

Earn points with every purchase

Unlock discounts

Easily re-order your favorites

Ways To Earn

Becoming a rewards member is simple. Create an account, shop your favorites, and redeem your points for savings.

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Store Credit

Join EY Perks and earn store credit every time you shop your favorite styles and beauty essentials.

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Referral Program

Invite friends to shop with Especially Yours and you’ll both receive $10 store credit after their qualifying purchase of $99 or more, rewards are issued after successful purchase verification within 7–14 days.

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First Purchase Reward

Enjoy a $5 welcome reward on your first eligible order and start earning perks right away.

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Punch Card Program

Complete 5 qualifying orders and unlock up to $20 in store credit as a special thank-you reward.

Ways to Redeem

Earn points through purchases and simple actions that keep you connected with Especially Yours.

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Apply Store Credit at Checkout

Redeem your available rewards directly during checkout to reduce your order total.

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Save on Future Purchases

Use your rewards on wigs, hairpieces, apparel, accessories, and beauty favorites.

Use Rewards Before They Expire

All store credits are valid for 30 days from the date they are issued.

Frequently Asked Questions

Find answers to common questions about earning and redeeming rewards.

1. How do I earn points with the Especially Yours rewards program?

Honey, earning points at Especially Yours is as easy as shopping for styles you already love. Every qualifying purchase made while signed into your account earns you points automatically — no coupon codes, no extra steps. Depending on the program structure at launch, you may also earn bonus points for actions like writing a product review, referring a friend, or celebrating a birthday with us. The key is to always be logged in before you check out, because points only track to your account when you're signed in. Head to your Account dashboard anytime to see your current balance and how close you are to your next reward.

2. Do Especially Yours rewards points expire?

Girl, your points are built to last — but they do need a little love to stay active. Like most loyalty programs, your Especially Yours points are tied to account activity. As long as you're shopping, browsing, or redeeming within your account at least once every 12 months, your points stay right where you left them. The easiest way to keep them alive? Keep treating yourself. A single purchase resets the clock. Check your account page for the exact expiration terms for your membership tier, and if you ever have questions, our customer care team has you covered.

3. How does the Especially Yours rewards program work?

The Especially Yours rewards program is our way of saying thank you for being part of this community. Here's how it works, Baby: you shop, you earn points, and those points turn into real savings on future orders. Every qualifying purchase adds points to your account based on how much you spend. Once you reach a certain point threshold, those points convert into a reward you can apply at checkout — automatically taking dollars off your next order. Some tiers also unlock perks like early access to new arrivals, members-only sales, and special birthday rewards. It's free to join, free to keep, and the more you shop, the more you save.

4. Can I use my rewards points on sale items at Especially Yours?

Yes, you can use your earned rewards toward eligible purchases at Especially Yours, including items already on sale — which means you can stack your savings, Honey. A sale price AND a reward applied at checkout? That's the kind of deal that was made for us. Just make sure you're signed in when you check out so your reward is available to apply. Some exclusions may apply to certain promotions or clearance categories, so check the reward terms in your account for the full details. But in general, your rewards are yours to use the way you shop best.

5. How many points do I need to earn a reward, and how do I redeem them?

Once your points hit the redemption threshold, redeeming them is a one-click moment at checkout. Sign in to your account, add your favorite styles to your cart, and on the checkout page you'll see the option to apply your available reward — just click to apply and watch your total drop. As for how many points it takes to earn a reward, that depends on your membership tier and the reward level you've reached. The full breakdown lives in your Account dashboard under "My Rewards." Keep an eye on your balance after every order because you might be closer to your next reward than you think.

Note: EY Perks rewards expire 30 days after issuance, and rewards earned from canceled or refunded orders will be removed; rewards are non-transferable and cannot be redeemed for cash.