Privacy Policy

Last updated: August 7, 2025

Especially Yours Inc operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Especially Yours is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences, to send notifications, to process purchases, returns, and exchanges, to create and manage your account, to arrange shipping, to facilitate returns and exchanges, to enable you to post reviews, and to recommend products related to your purchases.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send communications by email, text, or postal mail, and to show you online ads for products or services on the Services or other websites.
  • Security and Fraud Prevention: We use your personal information to authenticate your account, provide secure shopping, detect and investigate fraudulent or illegal activity, and protect public safety.
  • Communicating with You: We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.
  • Legal Reasons: We use your personal information to comply with applicable law, respond to legal requests, and enforce our terms or policies.

WhatsApp Marketing Consent

By providing your mobile phone number and/or selecting the option to receive updates from Especially Yours (“we”, “us”, “our”), you agree to receive promotional messages, offers, and updates from us via WhatsApp at the mobile number you provided.

You acknowledge that:

  1. The messages will be sent by or on behalf of Especially Yours, and you consent to receive them.

  2. You may receive such messages regarding new products, special promotions, brand news, and other marketing communications.

  3. Message frequency may vary and standard messaging/data rates may apply.

  4. You can opt-out at any time by replying “STOP”, “UNSUBSCRIBE”, or following the opt-out instructions provided in the message. After you opt-out, you will no longer receive marketing messages via WhatsApp from us.

  5. Your data will be handled in accordance with our Privacy Policy, and you consent to the collection, use, and storage of your phone number and related marketing preferences for that purpose.

If you have any questions about our WhatsApp communications or wish to update your preferences, please contact us at customerservice@especiallyyours.com

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • With Shopify, vendors, and other third parties who perform services on our behalf.
  • With business and marketing partners to provide marketing services and advertise to you.
  • When you direct, request, or consent to our disclosure to third parties.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction or as required by law.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them for you. Information you submit may be transmitted to and shared with Shopify and third parties located outside your country. Shopify may also use personal information collected about your interactions with our store, along with other merchants, to provide enhanced features. Shopify is responsible for the processing of your personal information for these purposes.

Third Party Websites and Links

The Services may provide links to third-party websites. We are not responsible for the privacy or security of such sites. Review their policies before providing information. Information shared on public platforms may be viewable by others.

Children's Data

The Services are not intended for children. We do not knowingly collect information from children under the age of majority. If you believe your child has provided personal information, contact us to have it deleted.

Security and Retention of Your Information

We cannot guarantee perfect security. Do not send sensitive information through unsecure channels. We retain personal information only as long as necessary to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

You may have rights including:

  • Right to Access / Know
  • Right to Delete
  • Right to Correct
  • Right of Portability
  • Right to Opt out of Sale or Sharing for Targeted Advertising
  • Managing Communication Preferences

You can exercise your rights via the Services or by contacting us. We will verify your identity before processing requests.

Complaints

If you have complaints, contact us. You may have the right to appeal or lodge a complaint with your local data protection authority.

International Transfers

We may transfer your personal information outside your country. If transferring out of the EEA or UK, we use recognized transfer mechanisms unless the destination country provides adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website, update the “Last updated” date, and provide notice as required by law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at customerservice@especiallyyours.com